Restaurant Key Success Factors

Getting many online orders is not random. It's about identifying restaurant key success factors and executing a few things well. The most important aspect of the restaurant's online presence should be its website.

Make the restaurant's website the core of the marketing strategy

The website should be optimized for sales and mobile devices since a large part of the online orders will come from mobile phones. The website should load fast and give food clients straightforward information on how to place an order.

Also, the more food pictures the restaurant adds and the less clutter, the better. People want to see what they can eat, they don’t care about reading stories about the founders. 

The website should also rank high on Google.

Once the website is the best it can be, make it the center of the marketing strategy.

Success factors for the sales optimized website

To ensure a good performance (=more sales) of the sales optimized website, make sure that:

• a gallery of food items is included, to make the menu more enticing;
• links to social media profiles of the restaurant are included;
• links to review portals where the restaurant is featured are added;
• awards or certificates are exhibited.